We as humans are instinctively attracted to new things, new experiences. This is why we tend to flock to new restaurants, new malls, and the like. What’s new and trendy attracts more customers. The same holds true for the hospitality industry. The key here is identifying which trends are here to stay and which ones are just a flash in the pan. With that in mind, here are three emerging trends in the hospitality that every hotel and hospitality consultant should be keeping an eye on:
Integrating New Technology
As technology continues to progress at a rapid pace, hotels should look into integrating new technology within the property. For example, iPads and other tablets are now being used to replace menus printed on paper as a way to reduce both waste and the cost of printing new menus. In-room digital concierges or even downloadable concierge apps are also becoming a staple among international hotel chains. Some hotels are even going so far as to offer international guests a special smartphone they can use to access the Internet and make free local calls.
Emphasis on the Health and Wellness of Guests
Technology isn’t the only thing that has seen great strides over the last decade. Today, health and wellness are two things people around the world are taking seriously. Consider adding healthy food options that are viable for those on keto or paleo diets. Similarly, you may want to add spa facilities that offer various massages, aromatherapies, and the like. If you don’t have enough space to add a spa, try partnering with a nearby spa so you can offer guests in-room services.
Adjusting to Millennial Travelers
Did you know that millennials are the largest demographic of travelers? Roughly 56% of all millennials have plans to travel, whether solo or with a group of friends, in 2019. Given the significant number of millennials traveling, it’s a smart move for hotels to adjust their look and their services to cater to the tastes of this demographic. Instagram-worthy architecture, art, and amenities in your hotel are now a must. You may also want to revamp your menu to provide gourmet dining experiences at reasonable prices. Do these and millennials travelers will come to your hotel in droves–and would be more than happy to provide you with free advertising via their social media profiles.