In a time when news and information were mostly spread through word of mouth, reputation was not a common topic in your regular operations meetings. Since the onset of the social media boom, people have not been shy in sharing their experiences and opinions of any company they have patronized. Now, valuable feedback from your customers gives you instant and direct insight into what they want and how you can use this to improve your service. This has put Online Reputation Management as one of the most important considerations of most operations in the modern era. This webinar aims to share with the industry stakeholders some insight on what to expect and focus on to have that edge as the industry begins to open and normalize. Data and information on the mindset and expectations of travelers will be shared as well as best practices on the operations side. We will get to hear from industry leaders how to leverage a good reputation into sales and bookings, and building confidence in the market as a whole. Enderun Hotels through Mr. Thomas Wenger, Senior Vice President of Enderun Hospitality Management gathered industry powerhouses—Ms. Elena Zheleznyak, Director of Business Development, ReviewPro; Ms. Cleo Albiso, Group General Manager, Megaworld Hotels, will share their best practices and insights in preparing for a tourism restart. Discussions will be moderated by Ms. Rachelle Estalilla.
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